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    Willowberry natural skincare brand story

    Well-being: Content, comfortable, happy, balanced. Willowberry natural skincare is dedicated to your skin’s wellbeing.


    Willowberry natural skincare is dedicated to your skin’s wellbeing, to help it feel content, comfortable, happy and balanced. Just how we want to feel in ourselves, too! We achieve this by choosing high quality, natural ingredients that are rich in nutrients - vitamins, antioxidants and essential fatty acids (just as we would feed our bodies), to nurture the skin. We also harness the power of so-called ‘superfood’ ingredients, renowned for their high nutritional value, which you would usually find on your plate. 

    Proudly made in Britain in small batches for quality and freshness, all of our products are as natural as possible. What's more, we only use unrefined natural oils and butters, to preserve maximum nutrients. 

    Willowberry’s founder, Jenni Retourné, has worked in the beauty industry since 2004. With a passion for natural skincare, health and wellbeing, Jenni recognised the benefits of a skincare range that specifically targets the skin’s wellbeing.  

    At the heart of Willowberry is a desire to be open, inform and inspire. All ingredients are listed on the products in plain English, to make them easy to understand. We de-code every single ingredient on our website and explain ingredient processing, so you can feel confident about what you put on your skin. We also have our Willowberry Wellbeing blog, which we aim to make an invaluable editorial destination to inspire you to live a healthy, balanced and happy life.

    We don't make unrealistic product claims; we want to help you look and feel great just the way you are, by targeting your skin’s own needs to enhance your natural beauty. And rather than being 'anti-ageing' we see beauty as ageless - after all, ageing is a privilege, not a right! 

    With Willowberry, you can feel confident that you are using nature’s best ingredients to nurture your skin’s wellbeing, for beautiful, balanced skin.