We are so excited and proud to introduce Willowberry's new Age is an Energy campaign, to coincide with our National Age Without Apology Month for 2023.
Using models in their 40s to 60s, we've bought the same energy usually shown with younger models in beauty campaigns; fun, cheeky, energetic.
We want to push the boundaries of age representation in beauty to be about more than just showing all ages in beauty imagery, by also showing the energy of age.
We want to help women see that getting older isn't something to be afraid of, by showing a different version of what age really looks - and feels - like in 2023.
We want to show the good things that come with age and encourage a different mindset. Age is an energy!
Willowberry's annual National Age Without Apology Month each June marks the anniversary of Willowberry’s Age Without Apology Pledge launch on 16th June 2021, to build upon the work that Willowberry has done to date to help change the age narrative in beauty.
Willowberry is nutritious natural skincare for grown-ups, for your best skin.
A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.
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