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Willowberry Skincare

At Willowberry we want you to Age Without Apology and age representation in beauty is at the heart of everything we do.

Our goal is to change the perception, representation and language of age and ageing in beauty and ensure that age is celebrated and revered, not feared.

Willowberry is a Member of the British Beauty Council's Diversity, Equity & Inclusivity Committee, representing age diversity. We want to bring the beauty industry together to create a better age narrative, because together we can drive real change.

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Subscribe to our Age Without Apology Pledge industry newsletter, a central resource for our collective work towards creating a better age narrative in beauty.

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INSPIRING YOU TO #AGEWITHOUTAPOLOGY

If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at agewithoutapology@willowberry.co.uk