
At Willowberry we want you to Age Without Apology and age representation in beauty is at the heart of everything we do.
Our goal is to change the perception, representation and language of age in beauty and ensure that age is celebrated and revered, not feared.
We continually put out a new message of age across the media and the beauty industry to encourage change on a wider scale.
Refusing to sell ‘anti-ageing' hope-in-a-jar claims, Willowberry instead aims to help women feel good in their skin with age, because healthy skin is beautiful with or without wrinkles and beauty is a state of mind.

IN THE PRESS
INSPIRING YOU TO #AGEWITHOUTAPOLOGY
If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at agewithoutapology@willowberry.co.uk