our products
Nutrient-rich, natural skincare for midlife & mature skin
"As a former beauty editor, I know what truly makes a difference to midlife & mature skin:
Restoring the natural oils, hydration and protection that skin starts to lack with age.
Using the most nutrient-rich, natural ingredients to hydrate, nourish and protect.
Not fighting against your face with 'anti-ageing' products (it doesn't work, otherwise we'd all look 10 years younger), but working with your skin - restoring and supporting - for glowing skin for the long run.
It’s what has earned Willowberry such incredible customer loyalty, hundreds of 5* reviews and strong media and expert accolades – because we ensure our products make a real difference to skin.
Read on for an insight into our product journey."
Jenni Retourné, Founder
High quality natural
Not all natural ingredients are created equal – lots are removed from the plant source using high heat and chemicals, which strip the nutrients. We use many unrefined, gently extracted natural oils and butters to retain maximum nutrients from the plant, to feed midlife & mature skin with goodness.
As natural as possible
Our products are as natural as possible and are between 96%-100% naturally-derived. When synthetic ingredients need to be used, for instance with preservatives, we only use those that are gentle and kind to midlife & mature skin.
Maximising nutrients
Willowberry focuses on natural ingredients that are high in antioxidants, essential fatty acids and vitamins. These powerhouse nutrients look after midlife & mature skin health, protecting and repairing environmental damage and strengthening skin barrier function, for bright, glowing, healthy skin with age.
Made in UK, with care
Willowberry is made in small, fresh batches in the UK, by a local manufacturer who totally ‘gets’ our products and values; producing our products in a gentle, caring way to ensure a superior formulation that honours the origins of the plants and maximises the benefits to midlife & mature skin.
Made for grown-up skin
Willowberry is specially formulated for midlife and mature skin, to hydrate, nourish and protect, for a brighter, hydrated, radiant complexion without telling women to be 'anti-age'.
Eco-friendly & cruelty-free
Willowberry is a skincare brand with a conscience. We are committed to sustainable values that honour nature and the future of our planet.
Expert-approved
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