ABOUT US
SKINCARE FOR GROWN-UPS
Launched in 2017, Willowberry is nutritious, natural skincare for grown-ups, for your best skin. We're here to give grown-up a glow up ✨️
Designed especially for the needs of grown-up skin, Willowberry harnesses nutrient-rich ingredients to nurture and nourish, for a brighter, hydrated, radiant complexion.
Against an industry dominated by ‘anti-ageing’, Willowberry instead champions Age Without Apology. Because we want to help you feel good in your skin with age, rather than tell you to reverse the very normal signs of age on that lovely face of yours. If we’re all lucky enough to reach old age, then 50-odd years is a long time to fight against your face. Age Without Apology!
Based in Cheltenham, Willowberry is an independent British brand and all of our products are cruelty-free, eco-friendly and made in the UK with love and care.
Loved by top make-up artists, Willowberry's multi-award winning products have appeared in Vogue, Independent, The Telegraph, This Morning and many more.
NUTRITIOUS, NATURAL SKINCARE
Designed especially for the needs of grown-up skin, Willowberry’s high-performance skincare is formulated with the most nutritious, natural ingredients, with a focus on vitamins, antioxidants and essential fatty acids, to help protect skin's natural barrier function. We use gently extracted natural oils, to retain maximum nutrients from the plant.
AGE WITHOUT APOLOGY
Giving grown-up a glow up, age representation in beauty is at the heart of everything Willowberry does. Refusing to sell ‘anti-ageing' hope-in-a-jar claims, Willowberry instead aims to help women feel good in their skin with age, because healthy skin is beautiful with or without wrinkles and beauty is a state of mind. Willowberry is changing the language and perception of age in beauty.
SKINCARE & SELF-CARE
Willowberry’s indulgent natural skincare formulas feed the skin, soul and senses. With luxurious textures and a beautiful spa scent, Willowberry provides a pampering pocket of ‘me-time’ whether you have a few minutes or more time to indulge.
LOVED BY TOP MAKE-UP ARTISTS & FACIALISTS
Willowberry natural skincare has the expert seal of approval from top make-up artists and facialists, which is testament to the performance of its products.