Willowberry is an award-winning independent British beauty brand loved by top make-up artists & facialists, offering high-performance natural skincare with all ingredients de-coded on-pack, while supporting your self-esteem.
Willowberry is the antidote to hype, smoke-and-mirrors and trading on insecurities. We lead with heart, integrity and transparency and we champion your own beauty. We care about making a difference: to your skin, your self-esteem, the transparency of our industry and to our world.
Willowberry brings you high-performance, nutrient-rich natural skincare products with a focus on antioxidants, vitamins & essential fatty acids, to help you achieve your best skin, naturally.
We use gently-extracted natural oils to retain maximum nutrients, in high quantities. Not always easy, not cheap. But they work far better.
We de-code every single ingredient in our products. This doesn’t just include the fancy active ingredients; it also includes preservatives, emulsifiers, etc, to show we have confidence in our products, take care in our formulations and have nothing to hide.
We believe that as an industry, we have a responsibility to support women's self-esteem rather than trading on insecurities or selling hope-in-a-jar. We aspire to help as many women as possible to look at themselves in a kinder way and feel more peaceful inside; after all, no-one analyses our faces as much as we may do to ourselves in the mirror.
We are a brand with a conscience and are committed to sustainable values that honour the future of our planet.