ABOUT US

Based in Cheltenham and made in the UK, Willowberry is nutritious natural skincare for grown-ups, for your best skin.
Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling you to be 'anti-ageing', to help you feel good in your skin with age.
Willowberry wants you to Age Without Apology and age representation in beauty is at the heart of everything Willowberry does.
Loved by top make-up artists, Willowberry has appeared in Vogue, Independent, The Telegraph, This Morning and many more.
NUTRITIOUS NATURAL
Designed for the needs of grown-up skin, Willowberry’s high-performance skincare is formulated with the most nutritious natural ingredients to protect skin's natural barrier function, with a focus on vitamins, antioxidants and essential fatty acids. We use gently extracted natural oils to retain maximum nutrients from the plant.
AGE WITHOUT APOLOGY
Refusing to sell ‘anti-ageing' hope-in-a-jar claims, Willowberry instead aims to help women feel good in their skin with age, because healthy skin is beautiful with or without wrinkles and beauty is a state of mind. Willowberry is changing the language and perception of age in beauty.
SKINCARE & SELF-CARE
Willowberry’s indulgent natural skincare formulas feed the skin, soul and senses. With luxurious textures and a beautiful spa scent, Willowberry provides a pampering pocket of ‘me-time’ whether you have a few minutes or more time to indulge.
LOVED BY TOP MAKE-UP ARTISTS & FACIALISTS
Willowberry natural skincare has the expert seal of approval from top make-up artists and facialists, which is testament to the performance of our products.