sustainable beauty brands

We are a skincare brand with a conscience and are committed to sustainable values that honour the future of our planet.

We started Willowberry with ethics and sustainability at our core, while always striving to make changes for the better.

Our sustainable credentials:

  • Cruelty-free
  • Glass bottles & jars
  • Recyclable boxes
  • Sustainably and ethically sourced ingredients
  • UK manufacturer
  • 100% recyclable parcel packaging; even the tape
  • Always using the smallest parcel size possible

We believe that small Sustainable Swaps add up to make a big difference, and we have also been influencing our supply chain to have a bigger effect. For example:

SWAP: IMPORTED / UK: We provided our manufacturer with a contact for UK chia seed oil, to reduce the carbon footprint of using imported chia. This has now been actioned not only for our Willowberry products, but also for all brands across their portfolio.

SWAP: SELLOTAPE / PAPER TAPE: We requested our fulfilment company to provide recyclable paper parcel tape; this is used not only for all Willowberry orders but is now also available for all brands across their entire company.

SWAP: ROSEWOOD ESSENTIAL OIL / CORIANDER SEED: We swapped rosewood essential oil for coriander seed essential oil, because of rosewood sustainability issues. This swap required a lengthy and expensive re-testing process of all products in our range, but it was important for us to do. You can read more about this here

SWAP: LARGE / SMALL BOXES: We have reduced our parcel boxes and gift boxes to be the minimum size needed (while still protecting your products inside), which in turn require less padding inside.

Willowberry is an award-winning independent British skincare brand loved by top make-up artists & facialists, offering high-performance natural skincare with all ingredients de-coded, while supporting your self-esteem. Shop the collection here.