Ethics & values
Sustainable skincare
Willowberry is a natural skincare brand with a conscience and we are committed to sustainable values that honour the future of our planet.
We started Willowberry with ethics and sustainability at our core, while always striving to make changes for the better.
Our Sustainable Swaps initiative
Sustainability is so complex that it can feel too overwhelming to know where to begin. So we launched our Sustainable Swaps initiative to make small changes that add up to make a big difference, especially when we can influence our supply chain for a bigger effect.
UK ingredient
Our chia seed oil is now sourced from the UK, taking it from soil to oil in less than 200 miles.
Paper tape
We now use paper parcel tape, saving 250m of plastic for every 1,000 parcels sent.
Sustainable oil
We swapped unsustainable rosewood oil for coriander seed oil, saving 30 years' growth for every rosewood tree spared.
Bio tamper seals
Our tamper seals are now biodegradable, saving 10m of plastic for every 1,000 products sold.
Smaller parcels
We reduced our parcel sizes, decreasing our waste and carbon footprint by 30%.
Non-toxic inks
We now use non-toxic, recyclable inks on our labels and boxes.
Dispenser
We used a pump dispenser for our PHA Exfoliator to save pouring excess product and to remove the need for cotton pads.
Endorsed by NatureWatch
Willowberry is proud to be endorsed in NatureWatch Foundation's cruelty-free Compassionate Shopping Guide
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