sustainable beauty brands

Willowberry is a skincare brand with a conscience and we are committed to sustainable values that honour the future of our planet.

We started Willowberry with ethics and sustainability at our core, while always striving to make changes for the better.


Sustainability is such a huge and complex subject that it can feel too overwhelming to know where to begin. But at Willowberry we believe it is better to make small changes, which add up to make a big difference, rather than do nothing at all.

So we have launched our Sustainable Swaps initiative, making small sustainable changes that add up to make a big difference, especially when we can influence our supply chain to have a bigger effect. We hope to encourage the rest of the beauty industry to do the same.

Willowberry Sustainable Swaps:

SWAP: IMPORTED / UK: We provided our manufacturer with a contact for UK chia seed oil, to reduce the carbon footprint of using imported chia. This has now been actioned not only for our Willowberry products, but also for all brands across their portfolio.

SWAP: SELLOTAPE / PAPER TAPE: We requested our fulfilment company to provide recyclable paper parcel tape; this is used not only for all Willowberry orders but is now also available for all brands across their entire company.

SWAP: ROSEWOOD ESSENTIAL OIL / CORIANDER SEED: We swapped rosewood essential oil for coriander seed essential oil, because of rosewood sustainability issues. This swap required a lengthy and expensive re-testing process of all products in our range, but it was important for us to do. You can read more about this here

SWAP: BIODEGRADABLE TAMPER STICKERS: We have swapped our tamper stickers for biodegradable versions which are fully compostable.

SWAP: LARGE / SMALL BOXES: We have reduced our parcel boxes and gift boxes to be the minimum size needed (while still protecting your products inside), which in turn require less padding inside.

Our sustainable credentials:

  • Cruelty-free
  • Glass bottles & jars
  • Recyclable boxes
  • Non-toxic and recyclable inks
  • Biodegradable tamper stickers
  • Sustainably and ethically sourced ingredients
  • UK manufacturer
  • 100% recyclable parcel packaging; even the tape
  • Always using the smallest parcel size possible


Willowberry is 'Nutritious Natural' skincare for grown-ups for your best skin. Launched in 2017, Willowberry is an award-winning independent British brand that has gained a cult following. Loved by top make-up artists, the streamlined, highly effective range protects skin’s natural barrier function to nourish and transform grown-up skin, with indulgent formulas that feed the skin & soul. Shop the collection here.