sustainable beauty brands

Willowberry is a natural skincare brand with a conscience and we are committed to sustainable values that honour the future of our planet.

We started Willowberry with ethics and sustainability at our core, while always striving to make changes for the better.

willowberry sustainable natural skincare brands

“Willowberry works closely with suppliers to improve ethical practices throughout the supply chain.” Psychologies Real Eco Shortlisted Award 

“Willowberry decided to omit Rosewood entirely from its skincare line [after sustainability issues came to light].” Refinery29 

“Willowberry tracked down a UK source for chia seed oil to reduce the carbon footprint of importing it.” Country & Town House



Sustainability is such a huge and complex subject that it can feel too overwhelming to know where to begin. But at Willowberry we believe it is better to make small changes, which add up to make a big difference, rather than do nothing at all.

So we have launched our Sustainable Swaps initiative, making small sustainable changes that add up to make a big difference, especially when we can influence our supply chain to have a bigger effect. We hope to encourage the rest of the beauty industry to do the same.

Willowberry Sustainable Swaps:

SWAP: IMPORTED / UK: We provided our manufacturer with a contact for UK chia seed oil, to reduce the carbon footprint of using imported chia. This has now been actioned not only for our Willowberry products, but also for all brands across their portfolio.

SWAP: SELLOTAPE / PAPER TAPE: We requested our fulfilment company to provide recyclable paper parcel tape; this is used not only for all Willowberry orders but is now also available for all brands across their entire company.

SWAP: ROSEWOOD ESSENTIAL OIL / CORIANDER SEED: We swapped rosewood essential oil for coriander seed essential oil, because of rosewood sustainability issues. This swap required a lengthy and expensive re-testing process of all products in our range, but it was important for us to do. You can read more about this here

SWAP: BIODEGRADABLE TAMPER STICKERS: We have swapped our tamper stickers for biodegradable versions which are fully compostable.

SWAP: LARGE / SMALL BOXES: We have reduced our parcel boxes and gift boxes to be the minimum size needed (while still protecting your products inside), which in turn require less padding inside.

Our sustainable credentials:

  • Cruelty-free
  • Glass bottles & jars
  • Recyclable boxes
  • Non-toxic and recyclable inks
  • Biodegradable tamper stickers
  • Sustainably and ethically sourced ingredients
  • UK manufacturer
  • 100% recyclable parcel packaging; even the tape
  • Always using the smallest parcel size possible

 Willowberry is fully committed to being a sustainable beauty brand.



Willowberry is 'Nutritious Natural' skincare for grown-ups, for your best skin.

Loved by top make-up artists and facialists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and transform grown-up skin. As seen in Vogue, Independent, The Telegraph, This Morning and more. Shop the collection here.