Sustainability & Ethics
Willowberry is a natural skincare brand with a conscience and we are committed to sustainable values that honour the future of our planet.
We started Willowberry with ethics and sustainability at our core, while always striving to make changes for the better.
Endorsed cruelty-free by NatureWatch
Willowberry is proud to be endorsed by animal welfare charity NatureWatch Foundation, which only endorses brands that have zero ties to animal testing.
Our Sustainable Swaps initiative
Our chia seed oil is now sourced from the UK, taking it from soil to oil in less than 200 miles
We now use paper parcel tape, saving 250m of plastic for every 1,000 parcels sent
We swapped unsustainable rosewood oil with coriander seed oil, saving 30 years' growth for every rosewood tree spared
BIO TAMPER SEALS
Our tamper seals are now biodegradable, saving 10m of plastic for every 1,000 products sold
We reduced our parcel sizes, decreasing our waste and carbon footprint by 30%
We now use non-toxic, recyclable inks on our labels and boxes
We used a pump dispenser for our PHA Exfoliator to save pouring excess product and to remove the need for cotton pads
IN THE PRESS
“Willowberry works closely with suppliers to improve ethical practices throughout the supply chain.”
“Willowberry decided to omit Rosewood entirely from its skincare line [after sustainability issues came to light].”
“Willowberry tracked down a UK source for chia seed oil to reduce the carbon footprint of importing it.”