Sustainability & Ethics

Willowberry is a natural skincare brand with a conscience and we are committed to sustainable values that honour the future of our planet.

We started Willowberry with ethics and sustainability at our core, while always striving to make changes for the better.

Endorsed cruelty-free by NatureWatch

Willowberry is proud to be endorsed by animal welfare charity NatureWatch Foundation, which only endorses brands that have zero ties to animal testing.

Our Sustainable Swaps initiative

Sustainability is so complex that it can feel too overwhelming to know where to begin. So we launched our Sustainable Swaps initiative to make small changes that add up to make a big difference, especially when we can influence our supply chain for a bigger effect.

UK INGREDIENT

Our chia seed oil is now sourced from the UK, taking it from soil to oil in less than 200 miles

PAPER TAPE

We now use paper parcel tape, saving 250m of plastic for every 1,000 parcels sent

SUSTAINABLE OIL

We swapped unsustainable rosewood oil with coriander seed oil, saving 30 years' growth for every rosewood tree spared

BIO TAMPER SEALS

Our tamper seals are now biodegradable, saving 10m of plastic for every 1,000 products sold

SMALL PARCELS

We reduced our parcel sizes, decreasing our waste and carbon footprint by 30%

NON-TOXIC INKS

We now use non-toxic, recyclable inks on our labels and boxes

DISPENSER

We used a pump dispenser for our PHA Exfoliator to save pouring excess product and to remove the need for cotton pads

IN THE PRESS

“Willowberry works closely with suppliers to improve ethical practices throughout the supply chain.”

“Willowberry decided to omit Rosewood entirely from its skincare line [after sustainability issues came to light].”

“Willowberry tracked down a UK source for chia seed oil to reduce the carbon footprint of importing it.”