Age Without Apology

Changing the age narrative in beauty


Our Founder

"Willowberry was born from my desire to provide high-performance natural skincare designed for the specific needs of grown-up skin, without telling you to be 'anti-ageing'. Because beauty doesn’t stop at 20 and I want you to appreciate your own beauty without apology at any age."
- Jenni Retourné


Loved by experts

Mary Wiles

Top make-up artist

"Willowberry products are gorgeous to use & really work. It pampers my clients prior to red carpet events"

Ruby Hammer

Top make-up artist

"Love the products"

Caroline Barnes

Top make-up artist

"Sits beautifully under make-up as it's so lightweight... I love this brand"

Jane Bradley

Top make-up artist

"I'm really impressed with Willowberry, and so is my skin! Affordable, effective, kind and luxurious"

Nichola Joss

Top facialist

Willowberry feels really spa- indulgent. It's also great under make-up & leaves skin glowing"

Abigail James

Top facialist

Nourishes skin with a beautiful cocktail of antioxidants & vitamins... a really lovely brand"

Michaella Bolder

Top facialist

"A fantastic skincare range"

Sustainable Swaps

We are proud to have implemented our Sustainable Swaps initiative, where we make small changes that add up to make a big impact, especially when influencing our supply chain to have a bigger effect.

sustainable ethical skincare willowberry

Bethany K

Like a facial in a bottle

"It’s more than just a skincare regime, it makes my skin feel so clean, smooth & rejuvenated, the same feeling after having a facial."

Sally S

Willowberry Cleansing Balm

"Amazing! A little spa experience whilst cleansing my skin. I can honestly say my skin has never been in better condition."

Alice J

Willowberry Face Oil

"So easy to use, smells divine and makes my skin glow. Doesn’t leave me looking greasy like some oils and a jar lasts for ages. "

Katie W

Willowberry Day Cream

"Light but also luxuriously moisturising. It smells amazing too!"

Frankie C

Willowberry Eye Cream

"Super soft and lightweight and I love the feel of it."

Independent best eye cream willowberry
willowberry best natural face oils
willowberry natural skincare top sante beauty award
willowberry natural skin care green parent natural beauty award
willowberry natural skincare eco friendly psychologies real eco award
attracta beauty willowberry natural skin care award winning skincare
willowberry natural skin care beauty shortlist award