NATIONAL AGE WITHOUT APOLOGY MONTH
Age Without Apology Month 2023 theme: Age is an Energy
The theme for our National Age Without Apology Month 2023 is Age is an Energy.
We want to push the boundaries of age representation in beauty to be about more than just showing all ages in beauty imagery, by also showing the energy of age.
We want to help women see that getting older isn't something to be afraid of, by showing a different version of what age really looks - and feels - like in 2023.
In our new Willowberry beauty campaign we've used models in their 40s to 60s and bought the same energy usually shown with younger models; fun, cheeky, energetic.
Willowberry holds an annual National Age Without Apology Month each June, to help change the perception of age by celebrating age and the ageing process.
June marks the anniversary of Willowberry’s Age Without Apology Pledge launch on 16th June 2021, so it builds upon the work that Willowberry has done to date to help change the age narrative in beauty.
The annual Age Without Apology Month involves a programme of exciting content throughout June to celebrate age and challenge the current perception of age.
Watch our National Age Without Apology Month 2022 highlights
INSPIRING YOU TO #AGEWITHOUTAPOLOGY
If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at email@example.com