Willowberry has launched a new annual National Age Without Apology Month for the month of June, to help change the perception of age by celebrating age and the ageing process. June marks the anniversary of Willowberry’s Age Without Apology Pledge launch on 16th June 2021, so it builds upon the work that Willowberry has done to date to help change the age narrative in beauty.

The annual Age Without Apology Month will involve a programme of exciting content throughout June to celebrate age and challenge the current perception of age, sharing advice, tips, role models, expert talks and discussion to inform and inspire.

Willowberry will also be holding an industry webinar discussion on ‘How Can We Best Represent Age in Beauty?’ with an esteemed panel of experts, to help create industry change.

We want to encourage people to share their own role models, to help spread a positive message of age. Enter our competition to celebrate the person who inspires you to age well - visit our instagram page @willowberryskin for full details and to enter.

On 15 June 2022 we are holding an online industry panel talk on ‘How Can We Best Represent Age in Beauty?’ to help drive industry change. Our esteemed panel of experts include:

JENNI RETOURNÉ: Founder, Willowberry skincare
MILLIE KENDALL: CEO, British Beauty Council
LORRAINE PASCALE: Television personality, best-selling author & life coach, founder of ‘The Rebrand’
JAN MASTERS: Telegraph columnist, ‘What Is 60 For?’
RUBY HAMMER: Global make-up artist
ELEANOR MILLS: Editor, broadcaster & founder of midlife platform Noon
SALLIE BERKEREY: MD, CEW - Cosmetic Executive Women

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