Hi, thanks for stopping by! Having worked in the beauty industry for 15 years (previously within journalism and marketing) I’m hugely passionate about the industry and I’ve seen A LOT of brands!

I wanted to create a skincare brand with every product a hero and nothing created for the sake of it.

I develop products with high-performance as top priority. Products that make a real difference to the skin, with realistic claims, rather than selling hope-in-a-jar.

I de-code all ingredients (not just the fancy ones) because I believe we shouldn't need a chemistry degree to be able to understand an ingredients list. 

I lead my brand with heart, ethics and authenticity and always put our customer first. Willowberry is more than skincare; I care about helping women to feel good about themselves. I’m an avid supporter of women’s self-esteem and I want to use my brand as a platform to do good.

I hope Willowberry helps you to achieve your best skin and helps you to feel good about yourself.

Jenni Retourné
Founder, Willowberry

Willowberry is an award-winning independent British skincare brand loved by top make-up artists & facialists, offering high-performance natural skincare with all ingredients de-coded, while supporting your self-esteem. Shop the collection here.