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“Jenni really inspires me… kindred beauty spirits”

Ateh Jewel, beauty journalist

Jenni Retourné, Founder

"Working in beauty for over 15 years, beauty is my business and I love it. Highlights include co-hosting beauty awards alongside celebrities, speaking at top industry events, appearing on filming for Paramount’s Pitch Like a Boss campaign and working on cosmetic product development with Girls Aloud singer Nicola Roberts.

"Having been a beauty editor for 5 years before running my own beauty marketing company, I went on to launch Willowberry in 2017; a long-held ambition of mine.

"As a journalist, I was in the exclusive position to have tried hundreds of beauty products. I saw what worked, what didn’t work, the hype, the hope-in-a-jar and the heroes.

"Willowberry was born from my desire to provide a highly effective natural skincare range with every product a hero, for grown-up women navigating skin changes through life. Because beauty doesn’t stop at 20 and I’m on a mission to help women appreciate their own beauty without apology at any age."

“Jenni knows everything there is to know about the industry”

 Jane Cunningham, British Beauty Blogger

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