beautiful new look, same great products! free uk delivery

Hi, thanks for stopping by! Having worked in the beauty industry for 15 years (previously within journalism and marketing) I’m hugely passionate about the industry and I’ve seen A LOT of brands!

I wanted to create a skincare brand with every product a hero and nothing created for the sake of it.

I develop products with high-performance in mind, rather than profits first. Products that make a real difference to the skin, with realistic claims, rather than selling hope-in-a-jar.

I de-code all ingredients on-pack (not just the fancy ones) because I believe we shouldn't need a chemistry degree to be able to understand an ingredients list. 

I lead my brand with heart, ethics and authenticity and always put our customer first. Willowberry is more than skincare; I care about helping women to feel good about themselves. I’m an avid supporter of women’s self-esteem and I want to use my brand as a platform to do good.

I hope Willowberry helps you to achieve your best skin and helps you to feel good about yourself.

Jenni Retourné
Founder, Willowberry

Willowberry is an award-winning independent British skincare brand loved by top make-up artists & facialists, offering high-performance natural skincare with all ingredients de-coded on-pack, while supporting your self-esteem. Shop the collection here.