“Jenni really inspires me… kindred beauty spirits”

Ateh Jewel, beauty journalist

Jenni Retourné, Founder

- Member of the British Beauty Council's Diversity & Inclusion Committee, representing age diversity in beauty

"I've worked in beauty for nearly 20 years, as a beauty editor and marketing manager before launching Willowberry in 2017. Championing Age Without Apology, Willowberry was born from my desire to provide natural skincare designed especially for the needs of grown-up skin, without telling people to 'reverse' their faces.

"I'm passionate about changing the age narrative in beauty and Willowberry's work towards this has been recognised by the British Beauty Council, which has appointed me a member of the British Beauty Council Diversity & Inclusion Committee, to represent age diversity in beauty.

"I'm committed to changing the age narrative in beauty with Willowberry’s Age Without Apology Pledge. I am working to develop better practises around age in beauty and invite the beauty industry to join forces to make real change, together."

“Jenni knows everything there is to know about the industry”

 Jane Cunningham, British Beauty Blogger