AGE IN BEAUTY SURVEYS
New survey reveals how women really feel about themselves with age
A new 2023 survey by Willowberry of over 1,000 women aged 40-64 reveals a mixture of positive sentiment about how they feel in themselves with age - showing that age is an energy, contrasting with negative sentiment when it comes to their appearance.
This compounds Willowberry’s desire to rewrite the age narrative in beauty to be about getting your best skin, rather than youth being portrayed as the (unattainable) beauty goal in society and skewing women’s demands on themselves of how they feel they should look as they get older.
In 2021, our Age in Beauty Survey with over 1,000 women aged 30-80 revealed a stark need to change the age narrative in beauty. You spoke - we listened.
INSPIRING YOU TO #AGEWITHOUTAPOLOGY
If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at email@example.com