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Willowberry Skincare

We used non-model women aged 37-76 in our Willowberry beauty campaign to show that beauty truly is ageless. You do not need to remove signs of age to feel beautiful!

Photoshoot behind the scenes

Willowberry Skincare

Behind-the-scenes: How our models feel about age

Find out more about how Willowberry is changing the age narrative in beauty.

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Subscribe to our Age Without Apology Pledge industry newsletter, a central resource for our collective work towards creating a better age narrative in beauty.

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INSPIRING YOU TO #AGEWITHOUTAPOLOGY

If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at agewithoutapology@willowberry.co.uk