AGE WITHOUT APOLOGY PHOTOSHOOTS
Age is an Energy beauty campaign 2023
In our 2023 Age is an Energy beauty campaign, we used models in their 40s to 60s to bring the same energy usually shown with younger models in beauty campaigns; fun, cheeky, energetic.
We want to push the boundaries of age representation in beauty to be about more than just showing all ages in beauty imagery, by also showing the energy of age.
Age Without Apology beauty campaign 2021
In our 2021 Age Without Apology beauty campaign for Willowberry, we used non-model women aged 37-76 to show that beauty truly is ageless. You do not need to remove signs of age to feel beautiful!
Photoshoot behind the scenes
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Find out more about how Willowberry is changing the age narrative in beauty.
INSPIRING YOU TO #AGEWITHOUTAPOLOGY
If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at agewithoutapology@willowberry.co.uk