mindset on age

Show your skin some love from the inside out….

Show your skin some love from the inside out….

…by changing your mindset on how you see your reflection

The ‘anti-ageing’ message is constantly used within beauty messaging and as such, many women are on a constant quest to try to get rid of their lines and wrinkles and other signs of age. The problem with that is, the simple truth is that no pot of cream will get rid of your wrinkles. If it did, we would all know about it and we would all look years younger!

At Willowberry, we champion Age Without Apology; want to help you see that skincare is about getting your best skin, not impossible skin. Stop aiming for ‘anti-ageing’ with your skincare and instead aim for healthy looking skin with a radiant glow. This is your first step to helping change your mindset on your appearance and your expectation of skincare, which will otherwise end in disappointment.

The next step is to look at your own reflection in the mirror in a new light; try to stop the inner critical talk and be kinder to your own appearance. Stop peering at yourself up close in a mirror – no-one else is looking at you that closely! Think how you see your loved ones – you’re not thinking they are ugly because they have wrinkles, you see the person that you love as a whole, with their own beautifully unique face, and their personality adding to how you see them; strong, kind, funny, for example.

Finally, remember that the most beautiful things are confidence and a smile. Practice both and you will feel good about yourself and other people will notice it, too.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.