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Have your say in Willowberry's Age in Beauty Survey

At Willowberry skincare, we have an important survey on how women feel about age in beauty. We need your input to help us understand what matters most to you. Have your say and take the survey now, thank you!

Against an industry obsessed with anti-ageing, Willowberry is flipping the script to give you your best skin (instead of promising impossible skin) and to help you feel good in your skin with age. We're here to give grown-up a glow up! Championing Age Without Apology, Willowberry is changing the language and perception of age in beauty.

Challenging the norm

At Willowberry we want you to Age Without Apology and age representation in beauty is at the heart of everything we do.

Our goal is to change the perception, representation and language of age in beauty and ensure that age is celebrated and revered, not feared.

We continually put out a new message of age across the media and the beauty industry to encourage change on a wider scale.

Refusing to sell ‘anti-ageing' hope-in-a-jar claims, Willowberry instead aims to help women feel good in their skin with age, because healthy skin is beautiful with or without wrinkles and beauty is a state of mind.

"Delivers real-life good skin in a jar"

– The Independent

“Leading by example, and by marking a national Age Without Apology Month, Willowberry has pledged to increase representation of older women in the industry”

– Hello! magazine

“Willowberry is taking its positive conversation around ageing to an industry-wide level”

– Cosmetics Business

“What Dove did for body image, Willowberry is doing to empower women to age without apology”

– Cotswold Living

“There is increasing noise about the disdain many have for the term 'anti-ageing'... this has always been the philosophy of brands like Willowberry”

– Women's Health

“Willowberry brings energy to age with new national brand campaign”

– Natural Product News

Industry recognition

Willowberry's Founder has been awarded a place in the Who's Who of Natural Beauty: "Jenni's commitment to empowering women to feel confident in their skin at any age makes her a pivotal figure in natural beauty."

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