midlife skincare routine

Age Without Apology: Does your skincare routine still suit your midlife skin?

Every now and then It’s worth checking in with your skin to see if your skincare routine still suits your skin’s needs. This is particularly important when you reach midlife, as your skin starts to experience a lot of changes.

Take the time to examine your skin in the mirror, noticing its characteristics. Does it look particularly parched, or oily, or flaky? Are there any patches of redness or breakouts? Does it feel comfortable, or tight? Is there any itchiness or irritation?

Once you’ve identified what your skin needs, you can then adjust your routine accordingly and choose the products to suit.

One thing that all skin needs, particularly in midlife, is nourishment. If you nourish and care for your skin with nutrient-rich skincare, your skin will thank you for it. It’s why we specifically formulate all our Willowberry skincare this way, loading our products with antioxidants, essential fatty acids and vitamins for healthy, glowing, happy skin.

It’s also important to note that you should aim for your best skin, not impossible skin – just because you start getting wrinkles doesn’t mean you have to throw everything at your skin to try to remove them; there is absolutely nothing wrong with wrinkles and let’s be real – no pot of cream is going to get rid of wrinkles, otherwise we would all know about such a miracle product! So don’t waste years disliking your own face and trying to remove the signs of time, but instead focus on getting your best skin.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.