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Here’s why you should include the eye area in your skincare routine

Here’s why you should include the eye area in your skincare routine

Do you include your eye area within your daily skincare routine? Here are the reasons why you should be taking extra care of the skin around your peepers.

The windows to your soul
Looking after the eye area helps your whole face overall to look bright, healthy and crucially ‘not tired’, especially as the eyes are often the first area to show tell-tale signs of tiredness and stress. They also reflect our overall health so if we’re below par, our eyes soon lose their brightness and sparkle.

The skin around the eyes is thinner than anywhere else on the body and lacks sebaceous glands, making it particularly susceptible to fine lines and dark circles. Meanwhile, lack of sleep, stress and irritation from allergies can show in dark shadows and puffy, swollen eyes.

Anti-ageing… or ageing well?
Perhaps more than any other part of the face, the area around our eyes reflects our age, but contrary to the prevailing narrative, this is not a bad thing. Just take a moment to absorb this radical notion; we don’t need to erase our age.

At Willowberry we are firm believers in ageing well, not anti-ageing. We are campaigning for the freedom to be allowed to age beautifully, without feeling that we should be spending time and money trying to achieve the impossible and, in the words of Cher, turn back time.

So yes, look after the skin around your eyes so that you get your best skin, but try to change your view on how you perceive those lovely lines of yours – they don’t need erasing (and no eye cream is capable of that, anyway). They just need extra care to keep your skin soft, smooth, hydrated and healthy-looking.

The Willowberry Reviving Eye Cream
Designed especially for the needs of grown-up skin, the Willowberry Reviving Eye Cream is a light eye cream to help hydrate, smooth and soothe to leave the eye area revived and radiant.

Containing a whole host of active ingredients targeted specifically for the eye area, an active complex of pomegranate extract, green tea, probiotics and caffeine helps to even skin tone, reduce puffiness and protect against environmental damage. The addition of hyaluronic acid hydrates and smooths skin.

Gentleness is key around the eyes so our Willowberry Reviving Eye Cream contains no irritants or essential oils, making it suitable even for the most sensitive skin. As an added bonus it provides the perfect base for make-up for smooth, easy application and a more flawless finish.

On another note…

“Time takes its toll, but not on the eyes” The Beautiful South

It’s the eyes themselves that we should focus on (pun intended) as maintaining their health as we grow older is far more important than worrying about a few lines around the edges. Schedule regular check-ups with your optician, go and see your GP if you have any issues with eye health or related issues such as headaches and migraines. Eat healthily, keep well hydrated and do whatever makes you happy, because stoking your joie de vivre will add a sparkle to your eyes that no skincare or cosmetic can replicate.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.

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