international womens day 2023 embrace equity female founders

International Women's Day 2023: How Willowberry Embraces Equity

It’s International Women’s Day and the theme is ‘Embrace Equity’; At Willowberry, our equity focus is on ensuring all ages are represented in beauty.

Because what message do we send out to ALL women (young and old) if only youth is represented in beauty?

The ‘anti-age’ narrative and the lack of older women in beauty imagery sends out a message of a ‘best before’ date on beauty and a message of invisibility once you get older.

EVERYONE gets older (if they are lucky enough to live a long life). So why on earth would we want to make all women feel bad about their faces as they age?

We don’t want you to spend 50-odd years disliking your own reflection and fighting against it.

We want to help you feel good in your skin with age. Because skincare is about getting your best skin, not impossible skin.

That’s why at Willowberry we Embrace Equity of ALL ages in beauty #AgeWithoutApology


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.