Skincare routines for morning and evening - what your skin needs at different times of the day

Skincare routines for morning and evening - what your skin needs at different times of the day

To get your best skin, a daily morning and evening skincare routine is vital. A different approach should be taken to your morning and evening routines; The morning is for giving your face a gentle cleanse and making sure it’s nourished, hydrated and protected for the day ahead, while being well-prepped for any make-up you may put on.

The night is about taking the day off with a deep cleanse to remove dirt, bacteria and make-up, then using targeted treatments for any specific concerns and using richer formulas to work their magic overnight.

Here’s our guide to good skincare routines for morning and evening:


For many of us, time is of the essence in the morning but getting your skin on the right track needn’t take more than a few minutes.

Begin with a cleanse: you may not think that your skin needs cleaning when all you’ve done is lie in bed but dead skin cells, dust, sebum and sweat can all accumulate overnight. Besides which, washing your face stimulates circulation, sending the blood to the surface making you look more awake and giving your skin more of that longed-for glow. It also preps your skin to maximise the performance of the rest of your skincare, and provide a smooth base for make-up.

The luxurious texture of our Willowberry Nutrient Boost Cleansing Balm gives your complexion a gentle wake up by nourishing and hydrating while lifting away any dirt or impurities. Massage in and then wipe away with a flannel letting the vitamins, antioxidants and essential fatty acids give your skin the best start to the day. 

Opt for a daily liquid exfoliator that is gentle on skin. Avoid anything that strips the skin or makes it feel tight; you don’t want to use anything too harsh that could compromise your skin’s delicate barrier. The Willowberry PHA Liquid Exfoliator is a daily liquid acid exfoliator that uses polyhydroxy acids (PHAs) as a gentle alternative to AHA and BHA acids, making it suitable for even sensitive skin.

Use a dedicated eye cream formulated for the delicate, thinner skin of the eye area. Willowberry Reviving Eye Cream is gentle enough even for sensitive eyes. With pomegranate extract, green tea, probiotics and caffeine it is light and hydrating and helps to even skin tone, and reduce puffiness, plus it leaves a smooth base for make-up.

Use a face oil or serum to send a concentrated hit of active ingredients straight to the skin. Our Willowberry Nutrient Boost Face Oil is loaded with antioxidants, essential fatty acids and vitamins to feed and nourish skin deep down.

Then it’s time to moisturise. Look for a moisturiser that provides a hit of hydration without being too rich for daytime use. Our Willowberry Nutrient Boost Day Cream with hyaluronic acid and antioxidants is perfect for this.

Finally: always, always, always SPF. At least SPF30. Even if it’s pouring with rain. Even if you’re not going to be seeing much of the outside world. Even if you’re in a rush. Just always SPF. It will protect you from the internal and external damage UV rays can cause.


The latter part of the day is when you can really give your skin some attention. You can largely follow your morning routine, with the following tweaks:

Here is where the double cleanse comes in: this simply means cleansing your skin twice: first of all by removing your make-up and secondly by washing your face thoroughly of any remaining dirt and residue.

Our Willowberry Nutrient Boost Cleansing Balm works a treat here: give yourself a facial massage with the balm and then remove using a warm flannel which has the added bonus of gently exfoliating as you work it over your face. It also removes all make-up, including eye make-up, so you can just use the one product for both cleanses.

If you’ve got the time, apply a face mask for added nourishment and glow. Our Willowberry Nutrient Boost Cleansing Balm actually doubles up as a rich face mask – just apply a generous layer of the balm to cleansed skin, leave on for 10-30 minutes (or longer if you wish) then remove any remaining product with a face cloth.

Swap out your lighter day moisturiser for a richer formula that can work its magic during the night. Or use our Willowberry Nutrient Boost Day Cream and layer it generously with the Willowberry Nutrient Boost Face Oil for a richer night-time treatment.

Don’t use a moisturiser with an SPF incorporated for your night-time routine though (our Willowberry Nutrient Boost Day Cream doesn’t contain SPF as we always recommend using a separate SPF to your moisturiser), as this can could cause spots.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.