willowberry age without apology pledge support

Support our Willowberry Age Without Apology Pledge on social media

Willowberry has always championed beauty at all ages; we want you to know you can get older and still look good and feel relevant; to Age Without Apology, rather than the ‘anti-ageing’ message that currently exists.

But we can’t change the age narrative alone. So we’ve launched our new Age Without Apology Pledge inviting the beauty industry to join forces with us, to make real change.

WE CAN’T DO THIS WITHOUT YOU. Your help is SO important. Real change happens when consumers demand it – you have the power to make a difference. So we’re asking you to please support our pledge on social media – if we all use our voices, we can create a groundswell of change.


If you want all ages to be visible and celebrated in beauty, have your say on social media!

1. Post a photo of your face on Instagram or Facebook

2. Write the caption: I want my age to be visible and celebrated in beauty @willowberryskin #AgeWithoutApologyPledge and tell us how you feel about your age

You are pioneers in your own right. And together we are stronger. THANK YOU for joining us to help make a difference.



Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.