willowberry age without apology pledge founder collective

Meet our Age Without Apology Pledge Founder Member Collective of industry peers

Willowberry is calling for change to the age narrative in beauty with its new
Age Without Apology Pledge and inviting the beauty industry to join forces to make real change, by using better language around age and showing older ages within beauty imagery.

A Founder Member Collective of industry peers are supporting the pledge, including British Beauty Council CEO Millie Kendall, MBE; British Beauty Blogger Jane Cunningham; fashion stylist Anna Cascarina; actress and model Inge Ladd; writer and stylist Fatima Truscott; Outspoken Beauty podcaster Nicola Bonn; menopause nutritionist Emma Bardwell; and artist and blogger Sandra Sallin; alongside Willowberry founder Jenni Retourné.

Because if we come together as an industry we are stronger and can make real change.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.