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willowberry age without apology beauty campaign of all ages

Willowberry's new beauty campaign with real women aged 37-76

You spoke, we listened. You wanted to see real, older women in beauty imagery - our new Willowberry Age Without Apology beauty campaign does just that. Using non-models aged between 37-76, I feel SO proud of these women, who were so natural in front of the camera and had amazing energy that lit up the room. These images show that beauty truly is ageless. You do not need to remove signs of age to feel beautiful just as you are.

Willowberry skincare is calling for change to the age narrative in beauty with its new Age Without Apology Pledge and inviting the beauty industry to join forces to make real change, by using better language around age and showing older ages within beauty imagery. It’s not about what has come before, it’s about how we move forward, together.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.

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