Ageing is one of life's unique privileges. It takes us through a plethora of experiences, both good and bad, which can be felt in every fibre of our body and on every line on our face. Each decade brings with it a new sense of perspective and a requirement to adapt, which can also be said for our skincare. As we relished in the low maintenance our beauty regime required in our teens and twenties, now is the time to put in a little more effort for long term gains.
As our bodies change and we navigate the curveballs the years throw at us, this is what you can expect from your skin and how you can best look after it.
This is the decade to take the prevention-is-better-than-cure approach to your skin. From the age of 30, the amount of hyaluronic acid our bodies produce starts to slow down, making our skin drier and exacerbating the first signs of ageing and fine lines.
This is also traditionally the time when some women may start to think about starting a family, coming off of birth control and feeling the repercussions of fluctuating hormones such as excess oil and acne, particularly around the chin and jawline area.
Dermatologists believe that 34 tends to be the age when we start to see the effects that age has on our skin – as collagen decreases, we start to see the effects of our vices from our twenties such as sun damage and skin conditions such as rosacea and eczema, particularly if you were/are a smoker.
With the addition of sleepless nights from a growing family and/or the stress of a developing career, dark circles and fine lines become more prominent as we discover we're perhaps not as indestructible as our adolescence had us believe!
This is the decade to get serious about your skin, so make sure a regular and consistent skincare regime is set as standard, if it isn't already. Incorporating a vitamin-rich skin boost such as the Willowberry Nutrient Boost Face Oil helps to nourish skin and protect the skin's natural barrier. Also look for ingredients like hyaluronic acid to replace lost moisture levels. It's also the last few years where damage control is still effective, so stock up on facial SPF and slather it on every day, even in winter.
Our forties are a time when collagen replenishment needs to be a priority. Our moisture and natural collagen levels dramatically reduce during this decade and, unlike young adults where the stratum corneum (our skin barrier) regenerates every 20 days, it can take up to 30 days when we're in our 40s and beyond. This can lead to extra layers of dead skin cells, making our complexion look dull and lacklustre. It is also the typical period for perimenopause to take effect, which can start to manifest in skin's appearance.
We will also notice that our face doesn't look as full as it used to as a result of diminishing hyaluronic acid levels; it may also look sunken around the cheekbones and deeper smile lines look more pronounced. If you fancy yourself a bit of a sun worshipper, sunbathe with extreme caution, as our melanocytes can overproduce pigment in some areas of our face and body during our 40s and 50s, which creates stubborn age spots.
But, it's not all bad news as there is plenty you can do to reclaim your glow. From cutting back on sugar, getting good quality sleep and upping our water intake, to opting for hydrating products that are rich in antioxidants such as vitamins C and E can make a big difference. Look for a moisturiser containing hyaluronic acid to boost skin's diminishing supplies; Willowberry's Nutrient Boost Day Cream teams hyaluronic acid with innovative antioxidant Fireweed, for a two-pronged approach.
It's also a great time to up your exercise regime, to encourage fresh blood to the face and improve our lymphatic system, which can carry toxins away from the face and provide a more radiant complexion.
Reaching half a century is an accomplishment to be celebrated! From a skin point of view, as you navigate the tricky time of menopause it's likely that your skin may need a gentle dose of TLC to offset dryness and the loss of collagen, while keeping formulations light to aid hot flushes. It's likely you'll notice that your skin has thinned in this decade and is perhaps more sensitive than before, therefore defending your skin's delicate barrier is key.
Make sure you put a big focus on antioxidants in your skincare regime at this time for added support, like Willowberry's Sensitive Face Oil which will nourish with a light formula that doesn't add to hot flush woes. Also keep up the good work with your daily SPF application.
Rich hydration is your friend in this decade and beyond as the skin becomes drier and coarser as we enter our sixties. As the epidermis and dermis get thinner, you may find your complexion feels irritated and blemishes such as age spots and minor wounds take much longer to heal and fade than before. Just when you thought you were free of hormone issues, post-menopause can deliver an oestrogen deficiency, decreasing elastin fibres resulting in looser, sagging skin and dryness which makes skin more vulnerable to the elements.
Protect your visage with balm cleansers, natural face oils packed with antioxidants and a diet rich in fatty oils to add in some moisture from the inside and out.
Try Willowberry's Nutrient Boost Cleansing Balm for an instant hit of rosehip and chia seed which are dense in antioxidants and essential fatty acids, alongside cocoa butter for nourishment and replenishment deep down.
Article by Jessica Harris
Willowberry is 'Nutritious Natural' skincare for grown-ups for your best skin. Loved by top make-up artists and facialists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and transform grown-up skin. As seen in Vogue, Independent, The Telegraph, This Morning and more.