Ageism is an area of diversity that is often overlooked and is a subject that disproportionately affects women. It's why our work at Willowberry is dedicated to changing the age narrative in beauty, so that entire generations of women can remain seen, relevant and respected as they get older. Because how ludicrous that it should be any other way.
To mark International Women's Day this week and its 2022 theme of #BreaktheBias, we've put together this video to show why we are breaking the age bias in beauty #AgeWithoutApologyPledge
Willowberry's work towards better age representation in beauty has been recognised by the British Beauty Council, which has appointed Willowberry’s Founder, Jenni Retourné, a member of the British Beauty Council Diversity & Inclusion Committee, to represent age diversity in beauty. This is an important step because real change can only happen if the beauty industry joins forces to make real change, together.