skincare benefits of vitamin e

Why your skin needs vitamin E

Vitamin E is the trusty, hard-working, reliable steadfast of many a skincare product. This is because it is not only an antioxidant and so protects the skin from stress and pollution, it’s also a great hydrator.

We love vitamin E’s skin benefits so much that it is a key ingredient throughout our Willowberry range. As a skincare ingredient, it fits perfectly into our nutritious, natural skincare philosophy, helping to protect the skin’s natural barrier function while nourishing and reviving grown-up skin.

Gentle and suitable for most skin types, it packs a punch in terms of keeping skin healthy. Here’s why:

What is vitamin E?
Vitamin E actually refers to a group of compounds that are found naturally in our bodies and in some foods. In terms of general health, we should be able to get all the vitamin E we need from our diet, and our bodies are able to store any excess for future use.

Foods that are rich in vitamin E include: plant-based oils; wheatgerm; seeds; nuts; and certain fruits and vegetables including kiwi, mango, avocado, spinach, red pepper and butternut squash.

According to official NHS guidance: “Vitamin E helps maintain healthy skin and eyes and strengthens the body’s natural defence against illness and infection.”

Why do we need vitamin E in skincare?
Of course, eating a healthy diet is a key factor in maintaining healthy skin. In addition, topical application of skincare allows ingredients to be delivered directly to the skin where they can get straight to work. When it comes to vitamin E in skincare products, that means your skin reaping all the benefits as described below.

Vitamin E is also known as…Tocopherol
If you are looking for vitamin E in your skincare products, it most usually appears as tocopherol in the ingredients list. That is because tocopherol is the official latin name for this form of vitamin E for human topical application.

What are the skincare benefits of Vitamin E?

Antioxidant  As an antioxidant, vitamin E helps to protect cells against the damage caused by free radicals. Free radicals are produced by the body reacting to aggressors including pollution, UV rays, smoking, alcohol and stress.

Anti-inflammatory It has a soothing and calming effect on the skin and helps to reduce redness. For some people it can even help provide relief from conditions such as eczema.

Repairs Vitamin E helps cells to recover from damage and helps in the healing of scars, blemishes and even burns.

Hydrates An excellent moisturiser, vitamin E is a humectant which means it helps skin to absorb moisture…

Emollient …and as an emollient, it also helps the skin to retain that moisture.

Strengthens barrier function Vitamin E helps maintain the natural protective barrier that exists on our skin. This barrier is at risk from factors such as sun, pollution and stress and can also be damaged by harsh skincare products. Vitamin E works to strengthen and protect this in-built defence system.

Plays well with others Including vitamin E in your skincare routine can help to improve the efficacy of products containing vitamins A and C.

Great for mature skin Thanks in particular to its protective and moisturising abilities, vitamin E is particularly suited to keeping mature skin happy and healthy.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.