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John Lewis pop up shop

John Lewis pop up shop

I'm absolutely thrilled to reveal that we will soon have a one-week pop-up shop for Willowberry in John Lewis Cheltenham from 4th-10th May. I will be in-store myself all week at the pop-up shop, plus I will be hosting some exciting in-store events during that time, so please do pop by - I would love to see you! More info will be released once we've confirmed the schedule.

As a bit of a back-story: Willowberry has a national and international customer base, but our customers in our home town of Cheltenham remain large and loyal. So it was really important to me to partner with a retailer in Cheltenham; a retailer who wanted to work in a genuine partnership together, rather than just putting our products on-shelf.

So when John Lewis opened its incredible new store in Cheltenham, I knew I wanted Willowberry in there. When I met with the store managers, they were buzzing about my brand and we were discussing all the ways we could bring the shopping experience to life in exciting ways, and I just knew they were the right fit for Willowberry.

And it's thanks to The Great British Exchange that I can do this in John Lewis on a local level, plus have the potential to expand Willowberry across stores in neighbouring cities and nationwide.

I hope to see you there!

Jenni Retourné, Founder