FOUNDER MEMBERS
Jenni Retourné - Founder, Willowberry
"I want women to know that they can get older and still look good and feel relevant."
Fatima Truscott - Writer & stylist
“Holding onto the errors of the past is futile, it’s what we do next that counts.”
Millie Kendall - MBE, British Beauty Council
“I'd like to see more representation of like-minded 50 year olds in advertising & in-store.”
Inge Ladd - Model & actress
“Why would I prevent my body from moving on, when my mind is doing it every day?"
Jane Cunningham - British Beauty Blogger
“We've got a little stuck in a narrative within the beauty industry that prizes youth.”
Nicola Bonn - Outspoken Beauty
“The words 'anti-ageing' contribute to a wider ageism that is prominent in society.”
Sandra Sallin - Artist & blogger
"Talk about having your skin feel good, instead of 'anti-age'. What's wrong with old?”
Anna Cascarina - Anti-ageism stylist
“We need to work with skin changes, not fight it. Maybe then we'll see less fear around ageing."
Emma Bardwell - Menopause expert
“Ageism impacts women’s confidence, earnings and wellbeing."
Find out more about how Willowberry is changing the age narrative in beauty
INSPIRING YOU TO #AGEWITHOUTAPOLOGY
If you'd like to discuss our Age Without Apology campaign in any way, we welcome your thoughts; please email us at agewithoutapology@willowberry.co.uk