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best day cream for mature skin

No.1 for Mature skin - The Independent

Skincare without the 'anti-age' lie

Forget false anti-ageing promises. As skin matures it loses natural hydration, oil and protection. Restore it with the award-winning Willowberry Nutrient Boost Day Cream:

✨Hydrate
✨Plump
✨Firm
✨Smooth
✨Nourish

Against an industry obsessed with looking younger, our natural British skincare works with midlife & mature skin, not against it.

20% OFF CODE*: Day20

*Valid on all products, including bundle savers

Award-winning | 500+ 5* reviews | Designed for grown-up skin

Award-winning

Voted Best Day Cream for Mature Skin by The Independent and rated 5*, beating top anti-ageing beauty brands

"This delivers real life good skin in a jar... Great value for money"

– The Independent

Don't miss out on 20% off

Use code: Day20

Valid on all products

⭐⭐⭐⭐⭐
Rated 5* by 100s of women with midlife & mature skin

⭐⭐⭐⭐⭐ "Willowberry has transformed the quality of my skin and my appreciation of my skin. Without a doubt, the best moisturiser I have used." Alice S.

⭐⭐⭐⭐⭐ "So happy I’ve found Willowberry, it suits my 59 yr old skin. My skin feels super hydrated & like you’re really looking after it.”  Christina M.

⭐⭐⭐⭐⭐ “I’m 40 and since using this, my skin feels soft & bouncy all day. Really moisturising and calming.” Emma L.

⭐⭐⭐⭐⭐ “I’m 64 and having read reviews I thought I’d give it a go. Very glad I did, it gives long-lasting hydration and that ‘glowy’ skin that everyone wants.” Sarah S.

⭐⭐⭐⭐⭐ “I'm 77 and have used many creams of various prices over the years. This is absolutely the best ever. Remarkable. Highly recommend.” Angela M.

⭐⭐⭐⭐⭐ "Really like this cream, sinks in fast, skin feels plump and hydrated all day and best of all, no shine." Susan R.

“Willowberry feels really spa-indulgent. It's also great under make-up and leaves skin glowing"

– Nichola Joss, celeb facialist

Overall rating: 4.674113 / 5 from 761 reviews.

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Review highlights

Reviews

Nutrient Boost Day Cream

"Recently started using the Nutrient Boost Day Cream as a replacement for REN’s Evercalm Day Cream. Finding the cream really cooling on the skin and rich without being claggy. Have tried several creams from different companies to try and replace REN, but this is the first one where I was disappointed to get to the end of the jar. Hooked now."

— Pollyanna M. (5/5)

Nice smell, thick cream.

"I find it really hard to review creams really as I guess you’d need to use it for months and compare it to others to say if it really helped your wrinkles. That said, it’s nice and thick and feels nice."

— Amanda S. (4/5)

Excellent product

"I have turned 70 this year and have always tried to look after my skin. Having used many different brands decided to try Willowberry am so pleased I did. I find the day cream lovely, you don’t need to use much to make my skin feel and look really good. I have just ordered the skin oil to use in conjunction with it. Hope it’s as good as the cream 😊."

— Gillian (5/5)

Love the fragrance

"This cream absorbs well and smells great. I keep buying it!"

— Sarah E. (5/5)

Feels good on my skin

"I am in my 70s and find Willowberry Nutrient Boost Day Cream is very well absorbed into my skin. As I grow older I find that some creams are too “heavy” for my skin but I find this cream applies easily and my skin feels moisturised"

— Jean S. (5/5)

Lovely but no spf

"I like the cream but have to apply spf too and don’t enjoy how that feels. I prefer to have the spf in my moisturiser otherwise I feel there are too many layers building up…. ."

— Lucy P. (4/5)

Love it!

"Purchased the full size jar after trying the trial size. Absolutely love it. It leaves my skin feeling plump and smooth. It doesn’t irritate at all, even round my eyes. A little goes a long way. I’ve even started using it on the crepey skin at the top of my arms and it actually smooths it out. I would love it if there was a body lotion available as well. I also love the ethos of this company as they don’t seem obsessed with ‘anti-ageing’ just about caring for your skin and looking good in it."

— Gloria B. (5/5)

Lovely product

"Smells wonderful to start. Beautiful texture that absorbs easily into my skin leaving it feeling nourished but not greasy. I’ve had no breakout on my sensitive skin so very happy"

— Diddy S. (5/5)

Amazing 🤩

"I have very sensitive mature skin and was sceptical at first but it is so gentle & nourishing and absorbs so well it doesn’t leave your skin greasy or tacky . Perfect daytime moisturiser . I’ll be re ordering soon … thank you 🙏"

— Mrs W. (5/5)

Natural quality

"I am moving towards all natural skincare. This is the first moisturiser that caught my attention and I am pleased to say - the right decision. It feels smooth once applied, the earthy scent is subtle and a little goes a long way. It’s non greasy which is perfect for under makeup and my skin feels nourished all day. I am 54, pretty committed to my skincare and this product slots in perfectly."

— Eleanor A. (5/5)

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