easy skincare routine order

An easy 5-step skincare routine, sorted

Looking for a simple skincare routine to follow? We’ve got you sorted in 5 easy steps:

Step 1: Cleanse

The first step of any skincare routine is to remove dirt, make-up and bacteria with daily cleansing – this will be the number one best thing you can do for your skin. Left on the skin, this accumulation can cause dryness, dullness, redness, spots, irritation… all manner of skin complaints that can be very easily sorted with daily cleansing.

Our Willowberry Nutrient Boost Cleansing Balm melts away dirt, make-up (even eye make-up) and impurities whilst nourishing and hydrating skin. Our balm is luxurious, spa-scented and a joy to use, making it a great cleanser to start off your new routine.

HOW TO USE: Warm a fingertip-sized amount of balm over fingertips then massage over a DRY face. To remove eye make-up, close eyes and rub balm over the eye area and into the lashes. Wet fingers and massage face and eye area again to lightly emulsify balm. Remove thoroughly with a damp flannel. 


Step 2: Exfoliate

Exfoliation should come next – there’s no point using other skincare products before exfoliation (except to cleanse your skin), as it would simply be removed during the exfoliation process.

Exfoliators work by removing dead skin cells from the surface of the skin to smooth, brighten and renew the complexion. Our Willowberry PHA Liquid Exfoliator uses polyhydroxy acids which are gentle enough for daily exfoliation, and suitable even for sensitive skin.

HOW TO USE: Squirt 1 or 2 pumps of the liquid exfoliator onto fingertips, then massage over the face, avoiding the eye area. Leave it on the skin – don’t wash it off otherwise it won’t work!

Step 3: Eye Cream

Skin under eyes is thinner and more delicate than on the rest of the face, which is why this area is much more prone to dryness, lines and dark circles (the darkness you see is the blood visible underneath the skin’s surface). So it stands to reason to specifically look after the under-eye area, with products specially designed for it.

Formulated for grown-up skin, our Willowberry Reviving Eye Cream contains an active complex of pomegranate extract, green tea, probiotics and caffeine to reduce puffiness, hydrate and brighten the eye area. It is an ultra-light cream, so as not to overload the thinner under-eye skin.

HOW TO USE: Pump a small amount onto the tip of your ring finger and pat gently around the eye area, avoiding direct contact with eyes.


Step 4: Face oil

Next, face oil. It’s important to protect the skin’s natural barrier function (AKA the first line of defence against dirt, pollution and stress) and boost nourishment with a good quality natural face oil. This is our desert island skincare product – it makes a real difference to skin and leaves it brighter, smoother, even-toned and with a natural glow.

Our Willowberry Nutrient Boost Face Oil is ultra-light and easily absorbed, so can be used day and night for maximum skin nourishment.

HOW TO USE: Squirt 3-4 drops of face oil onto fingertips, then massage all over the face thoroughly.


Step 5: Moisturise

Add a final layer of hydration with a moisturiser to smooth skin, tackle dryness and help it to feel more comfortable.

Our Willowberry Nutrient Boost Day Cream is a nourishing yet easily absorbed day cream and contains skincare superhero ingredient Hyaluronic Acid, renowned for both attracting and holding moisture in the skin (it can hold up to 1,000x its own weight in water), for superior hydration.

HOW TO USE: scoop a fingertip of cream out of the pot, then massage over face and neck thoroughly.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.