I’m 43 and it fascinates me to think about how I’ve evolved over time – I assumed I’d always remain exactly the same throughout my life. Which inherently, I am the same person I’ve always been. But some of my priorities have changed, my interests have changed, how I look after myself has changed.
In my 40s, I care about balance, wellbeing, health, peace of mind. I prioritise fitness, scheduling weight-training into my diary twice a week as a non-negotiable. I care about looking after my future self.
I have a huge sense of gratitude and I notice and appreciate the small things in life. I spend time with friends and family, people who make me feel good. I laugh a lot, have fun, dance. I try not to sweat the small stuff.
I love spending time in nature, in the garden, in the fresh air. I walk a lot more than I ever used to.
This is what helps me glow from the inside out.
From a skincare perspective, good skin glow is one of the most important things to me. I don’t need wrinkle-free skin, but I do want radiant, healthy-looking, hydrated, nourished skin – AKA, Glow. Because regardless of age, what looks better than that?
So I use high-quality natural skincare focused on nourishing, nurturing and hydrating skin. Highlights include the Nutrient Boost Cleansing Balm to nourish skin from the very first step; the Nutrient Boost Face Oil, which is instant glow-in-a-bottle (and my desert island product); and the Vitamin C Night Cream, for intense overnight hydration.
How you can get your glow from within
You don’t need to make big changes to your lifestyle, which can feel overwhelming and prevent you from ever getting started. Small steps add up over time and lead to a big difference.
I once heard the saying: A thousand tiny decisions. I love that – how you approach life is made up of a thousand tiny decisions every single day. Make those small decisions and small changes one at a time, and you’re good.
How to get glowing skin, naturally
There’s a lot of skin changes during your 40s and beyond and skin can easily become dry, dull, irritated and inflamed. So it’s a time when skincare routines need to evolve to suit your skin’s changing needs.
Skincare can be overwhelming, but you don’t need a PhD to put together a decent skincare routine – just a few key steps that are focused on nourishing, nurturing and hydrating skin. If you’re not sure where to start, check out our Easy Skin Routine Bundle, or our new Get Your Glow Skincare Bundle.
Cleansing is a vital step – twice-daily cleansing with a decent cleanser removes dirt, make-up, SPF, pollution, bacteria, sweat, which if left on the skin can make it dry, dull, irritated, red, spotty and uncomfortable. A number of skin issues can easily be sorted simply by twice-daily skin cleansing.
And the most important thing? Consistency. Glowing skin won’t come from slapping a bit of product on your face every now and then, especially in your 40s and beyond. It comes from setting a twice-daily skincare routine – it only takes a few minutes and if you use Willowberry, it becomes a pampering moment of spa-like me-time, too. Commit to your skin and it will reward you with glowing, hydrated, happy skin.
Jenni Retourné, Founder, Willowberry
Willowberry is nutritious natural skincare for grown-ups, for your best skin.
Designed especially for the needs of grown-up skin without telling women to be 'anti-ageing', Willowberry’s luxurious award-winning products nurture and nourish, for a brighter, hydrated, radiant complexion. We want you to Age Without Apology.
As seen in Vogue, Independent, The Telegraph, This Morning and more.
