How to get glowing skin in midlife and beyond

How to get glowing skin in midlife and beyond

As we get older, it’s not unusual for the complexion to appear duller and lose that much-desired skin glow. This can be due to a range of factors including a slowing down of the cell renewal process, skin becoming drier and pigmentation issues.

There are lifestyle factors that can help: banking lots of restorative sleep; eating a healthy, varied diet; exercising; drinking enough water and not too much alcohol.

And from a skincare regime perspective, is there anything you can do to boost skin glow as you get older? Absolutely. Let us introduce you to Willowberry’s four-point skin glow plan: 1. Nourishment. 2. Exfoliation. 3. Hydration. 4. Consistency.

  1. Nourishment
    Making sure that your skincare contains ingredients that give skin the nourishment it needs is vital. As is adopting a gentle approach; harsh ingredients and being too zealous with scrubbing your face can strip skin of oils and nutrients. Keeping the complexion happy and healthy gives it its best chance to glow.

    Many cleansing formulas can leave skin feeling tight and ‘stripped’, so opt for Willowberry Nutrient Boost Cleansing Balm, which is high in vitamins, antioxidants and essential fatty acids to nourish skin and protect its natural barrier function whilst cleansing.

    For added nourishment, a face oil is a must-have in your routine. Willowberry Nutrient Boost Face Oil or Sensitive Face Oil (aka nourishing glow drops) are both loaded with rosehip, chia seed and vitamin E, they offer instant radiance in a bottle.  
  1. Exfoliation
    As we get older our cell turnover becomes slower, resulting in a build-up of dead skin cells. In turn, the surface of the skin becomes less smooth, which prevents it from reflecting light back as effectively and therefore dulls radiance.

    A quick and easy way to dial down dullness and ramp up radiance is with regular exfoliation. Willowberry PHA Liquid Exfoliator is gentle enough to use every day and is suitable even for sensitive skin. It uses next-generation polyhydroxy acids (PHAs) to gently dissolve the bonds between dead skin cells and the surface of the skin, getting rid of dry flakiness to smooth and brighten the complexion. It also contains bonus hydration-boosting ingredients of aloe vera, chamomile water, cucumber fresh juice extract and hyaluronic acid. Exfoliate skin after cleansing and before using any oils, serums or creams.
  1. Hydration
    Depleting moisture levels, a common feature of mature skin, can leave skin dry, dehydrated and lacking that bouncy peachiness that contributes to good skin glow. Give your skin a helping hand by making sure you drink enough water and then moisturise, moisturise, moisturise!

    Personal preference dictates whether you are a face oil fan or a face cream fan, but for really juicy skin, layer both together. The aforementioned Willowberry Nutrient Boost Face Oil or Sensitive Face Oil are nourishing yet lightweight and sink straight into the skin, while Willowberry Nutrient Boost Day Cream has a luxuriant, non-greasy texture with hyaluronic acid, antioxidants and vitamins. They work together to plump, smooth and soothe dry skin to nourished health.
  1. Consistent daily routine
    Consistency is key. Finding a daily routine that works for you, and crucially, that you can stick to, is the single best way to ensure a healthy-looking glow. Follow a skincare routine morning and night, every single day – your routine doesn’t have to be complex, it just needs to be consistent – simply CleanseExfoliateNourishHydrate every day and we promise you will notice a difference in your skin.

    Use beautiful products that make you feel good (Willowberry uses a soft spa-like natural fragrance of coriander seed and geranium oils, so breathe deep and treat your senses) and prioritise time (even if it’s just 5 minutes) for healthy, radiant skin with that much-desired glow.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.