how to use a cleansing balm properly

How to use a cleansing balm properly and why you need one in your routine

Balm: the word itself conjures up feelings of wholesome goodness. Which is just what a cleansing balm brings to your skin. By introducing a cleansing balm into your routine your skin will enjoy a whole raft of benefits over and above simply getting clean.

So, here’s our guide on how to use a cleansing balm properly and all the ways it will enhance your skin.

Step-by-step guide on how to use a cleansing balm:

1. Take a fingertip-sized amount of cleansing balm onto the fingertips.

2. Warm the balm between your fingertips, then massage over a dry face.

3. Wet fingers and massage face again to lightly emulsify the balm.

4. Remove thoroughly with a damp flannel.

It’s as simple and as pleasurable as that.

What’s more, a cleansing balm fits easily into any routine: it can be used morning and night. Our Willowberry Nutrient Boost Cleansing Balm also effectively removes eye make-up, so it can be used at either or both stages of a double-cleanse.


Why you need a cleansing balm in your routine:

Super-effective cleansing
The oils in a cleansing balm lift and absorb dirt and impurities away from the skin. Make-up and SPF are also removed in the process, leaving skin as clean as the proverbial whistle.

Treatment-level ingredients
A good quality oil-based cleansing balm will be full of ingredients that treat your skin as well as cleansing it. Our Willowberry Nutrient Boost Cleansing Balm is brimming with nutritious, natural goodness. It contains a blend of natural oils including jojoba seed, grapeseed, chia seed and rosehip, together with cocoa butter and vitamin E. High in vitamins, antioxidants and essential fatty acids, this formula helps to protect skin’s barrier function for a smooth, bright, glowing complexion.

Kind to mature skin…
A cleansing balm is perfectly suited to mature skin as it cleanses effectively yet gently without stripping the skin of its natural oils. As our skin often becomes drier as we get older, this gentle, non-invasive way of cleansing helps to avoid exacerbating dryness and irritation.

…and all skin types
A friend to all, a cleansing balm is not only gentle on dry and/or sensitive skin, it also balances oily skin because the oils in the balm lift off excess oil from the skin without disrupting the skin’s natural balance. Although it may feel counter-intuitive to treat oily skin with oil, it actually signals to the skin that enough oil is in the mix and so there’s no need to produce any more, rather than stripping away skin’s natural oil and your skin responding by producing more.

Softens and soothes
Gone are the days when we thought a proper skin cleanse had to mean making our faces sting and squeak (we know, right?!). Cleansing balms soothe and soften the skin, thanks to their nourishing ingredients. They also retain good moisture levels, maintain skin’s equilibrium and generally keeping everything calm and happy.

Exfoliation bonus
Removing the balm with a muslin cloth or flannel will gently exfoliate your skin without you even having to add another skincare step. Hot water can dehydrate skin so remove the balm using warm water instead.

Massage aid
A cleansing balm is the perfect texture to use as a massage aid. Taking a moment to massage as part of your cleansing ritual will stimulate circulation, aid lymphatic drainage and add radiance and glow. Our Cleansing Balm is scented with a soft, spa-like fragrance of coriander seed and geranium to elevate the experience from a daily chore to a restorative treat.

One product does the job of two here as a cleansing balm can act as make-up remover and cleanser: saving you money and cutting down on packaging. Our Willowberry Nutrient Boost Cleansing Balm is packaged in recyclable glass and cardboard and made from sustainable and ethically sourced ingredients, by a local UK manufacturer.

Multi-tasking skincare hero
Make-up remover; Check. Effective cleanser; Check. Takes off SPF and other heavy-duty products; Check. Good for double-cleansing; Check. Exfoliates (when taken off with a flannel); Check. Hydrates; Check. What’s not to love?!


Willowberry is nutritious natural skincare for grown-ups, for your best skin. A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.