sea moss red seaweed sea algae chondrus crispus carrageenan skincare beauty trends 2023

Top 2023 beauty trend: Sea moss is your need-to-know ingredient... and it's in our Day Cream

Top trend forecaster WGSN's recent Top Beauty Trends for 2023 report declared: "The beauty industry loves superfoods and in 2023, sea moss will emerge as the buzzy new ingredient-to-know." The term #SeaMoss has already notched up more than 557.9m views on TikTok. Here's a deep-dive into this skincare powerhouse ingredient and the type of sea moss used in our Willowberry Nutrient Boost Day Cream.

What is sea moss and why is it used in skincare?
Sea moss, also known as Irish moss, broadly refers to thousands of different types of seaweeds and red algae. Lending itself well to the current interest in wild bathing and coastal foraging, sea moss has a number of reported beauty and wellness benefits thanks to its high content of vitamins and minerals with antioxidant, anti-inflammatory and antimicrobial compounds. Sea moss is also an effective water-binding agent, helping to lock in moisture and hydrate skin.

skincare with sea moss day cream moisturiser

What type of sea moss is used in the Willowberry Nutrient Boost Day Cream?
Our Willowberry Nutrient Boost Day Cream contains Carrageenan - the powder obtained from the dried, ground red seaweed algae, Chondrus Crispus. Combined with powerful actives of hydrating hyaluronic acid and innovative antioxidant Fireweed, the Willowberry Nutrient Boost Day Cream helps hydrate, plump, smooth, nourish and protect skin.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.