If you’ve never had a skincare routine, is it too late to start?

If you’ve never had a skincare routine, is it too late to start?

If you’ve never had a proper skincare routine but now your skin is changing with age and you’d like to start taking more care of your skin, you may be wondering if you’ve left it too late to start a routine. The short answer? No. It’s never too late. Read on to find out about the basics of a skincare routine and where to start.

Never had a skincare routine?
Perhaps you’ve been blessed with great skin and have always ‘got away’ with a quick soap and water wash, maybe a bit of moisturising cream when the weather turns colder. Maybe you’ve been too busy living life to give time or thought to a skincare routine. Maybe you’d rather spend the extra minutes in bed than applying lotions and potions.

Whatever your reason, if you do come to a point in your life when you want to adopt a regular skincare routine, then rest assured that it’s never too late. At a basic care level you don’t need to do more than keep your skin clean and comfortable, but doing more can help your skin look its very best, especially as you get older, and can make you feel good, too.

How to start a skincare routine
Start with a simple 3-step skincare routine of - 1. Cleanse 2. Nourish 3. Hydrate - to get into good habits of looking after your skin consistently, morning and night. This consistent approach is so important; in the same way we can’t expect results from sporadic healthy eating or exercising, the same goes for your skincare routine.

Once you’ve established good skincare habits with a simple routine, you can add in extra products if and where you need them.

  1. Cleanse your skin
    The first step of any skincare routine is to remove dirt, make-up and bacteria with daily cleansing – this will be the number one best thing you can do for your skin. Left on the skin, this accumulation can cause dryness, dullness, redness, spots, irritation… all manner of skin complaints that can be very easily sorted with daily cleansing.

    Our Willowberry Nutrient Boost Cleansing Balm melts away dirt, make-up (even eye make-up) and impurities whilst nourishing and hydrating skin. Our balm is luxurious, spa-scented and a joy to use, making it a great cleanser to start off your new routine.

  1. Nourish your skin
    Once your skin is clean, it’s important to protect the skin’s natural barrier function (AKA the first line of defence against dirt, pollution and stress) and boost nourishment with a good quality natural face oil. This is our desert island skincare product – it makes a real difference to skin and leaves it brighter, smoother, even-toned and with a natural glow.

    Our Willowberry Nutrient Boost Face Oil is ultra-light and easily absorbed, so it’s ideal for first-time face oil users. Press a few drops of this radiance-in-a-bottle into the skin after cleansing for a smoother, more glowy complexion.

  1. Hydrate your skin
    Once your skin is nourished, add a final layer of hydration with a moisturising cream to smooth skin, tackle dryness and help it to feel more comfortable.

    Our Willowberry Nutrient Boost Day Cream is a nourishing yet easily absorbed day cream and contains skincare superhero ingredient Hyaluronic Acid, renowned for both attracting and holding moisture in the skin (it can hold up to 1,000x its own weight in water), for superior hydration.

Extra products for your skincare routine
Once you’ve established a basic skincare routine, you can add in additional products for any specific skincare requirements you may have. For instance:

Exfoliators work by removing dead skin cells to smooth, brighten and renew the complexion. Our Willowberry PHA Liquid Exfoliator uses polyhydroxy acids which are gentle enough for daily exfoliation, and suitable even for sensitive skin.

Eye Cream
Skin under eyes is thinner and more delicate than on the rest of the face, which is why this area is much more prone to dryness, lines and dark circles (the darkness you see is the blood visible underneath the skin’s surface). So it stands to reason to specifically look after the under-eye area, with products specially designed for it.

Formulated for grown-up skin, our Willowberry Reviving Eye Cream contains an active complex of pomegranate extract, green tea, probiotics and caffeine to reduce puffiness, hydrate and brighten the eye area. It is an ultra-light cream, so as not to overload the thinner under-eye skin.

Then there are serums, face masks, lip balms, essences, spritzes… But here’s the thing: Enjoy your skincare! Do what makes you feel good because when we feel good that’s when we look our best. No matter what our age. Dive in, find the skincare routine that works for you and have fun, because it really is never too late.

Don’t forget SPF
SPF is a non-negotiable part of any skincare routine. Apply SPF30 (at least) to the face and neck every morning - whatever the weather - to protect skin from harmful UV rays, which not only cause visible damage to the complexion but can also cause skin cancer.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.