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What are PHAs in skincare and how should you use them?

What are PHAs in skincare and how should you use them?

Polyhydroxy acids (PHAs) are next-generation acids used in skincare as a gentle exfoliant to remove dead cells from the surface of the skin. PHAs are a gentler alternative to AHA and BHA acids, making PHAs suitable for all skin types, even those with sensitive skin or conditions such as rosacea and eczema. 

Polyhydroxy acids work by gently dissolving the bonds between dead skin cells and the surface of the skin to remove dryness, dullness and flakiness and reveal a smoother, glowing complexion.

PHAs provide exfoliation gentle enough for daily use, to smooth, brighten, hydrate and protect skin, for a radiant-looking complexion.

Our award-winning Willowberry PHA Liquid Exfoliator has a ‘thick liquid’ texture - thicker than water but thinner than a gel - formulated with next-generation polyhydroxy acids (PHAs) of Gluconolactone and Lactobionic Acid, both of which are antioxidants and have a larger molecular structure for more gradual, gentle exfoliation. It is so gentle on skin that the Evening Standard included our Willowberry PHA Liquid Exfoliator in its 'Best PHA Exfoliators for Sensitive Skin', while Get The Gloss rated it 'Best Exfoliant for Rosacea-Prone Skin'. 

How to use a PHA exfoliator
PHA acid exfoliators should be used as your first step after cleansing your skin, before applying any serums, oils or creams.

Shake well then pump 1-2 squirts of liquid exfoliator onto your fingertips. Gently pat over your face and neck, avoiding the eye area. Leave it on your skin (don't wash it off). Follow with your usual serum/oil/creams. Use daily, morning or night, as required.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.

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