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what happens to skin with age

What happens to skin with age

As we get older, our skin’s needs evolve. The products that once sufficed may no longer deliver the results you expect. Here’s our guide on what happens to skin with age, and the products needed to work with these changes. And remember, skincare is about getting your best skin, not impossible skin. Work with your skin rather than against it and you will reap the rewards.

So what happens to our skin over time?

  • Skin starts to lose elasticity and collagen production slows down and these are what keep your skin plump and taut
  • Less hyaluronic acid is produced so skin is less hydrated
  • Cell turnover slows down, which can cause dryness and dullness
  • Perimenopause causes hormonal changes that can impact skin

These changes are completely normal and you don’t need to feel like you have to try to reverse them – skincare is about getting your best skin with age, not impossible skin.

Want to achieve your best skin?

Best to support elastin and collagen: Willowberry Vitamin C Night Cream

vitamin C cream for face


Best for hydration: Willowberry Nutrient Boost Day Cream

best day cream for mature skin


Best for brightening: Willowberry PHA Liquid Exfoliator


Best for nourishment: Willowberry Nutrient Boost Face Oil



Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.

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