willowberry new year older me campaign instagram

Willowberry launches its New Year, Older Me campaign - join us!

We've launched an exciting New Year campaign for January and we'd love for you to join us!

As a fresh approach to the usual 'New Year, New Me' messaging at this time of year, our New Year, Older Me campaign celebrates the opportunity to age that a new year brings.

We want people to celebrate themselves and their age unapologetically this January, rather than feeling the need to change.

1. Upload 2 pictures of yourself to an Instagram post; one in your 20s and one of you now.

2. Within the caption, write how you felt about yourself in your 20s and how you feel about yourself now. What positives have come with age?

3. Tag @willowberryskin and use #NewYearOlderMe

(If you have a private Instagram page we won't be able to see your post, so screenshot it and Direct Message it to us on Instagram)

Each post will be entered into a PRIZE DRAW, with 5 winners chosen at the end of January to win their choice of Willowberry skincare products x2.

We can't wait to see your posts! Let's spread a positive message about age for 2022. Please share our campaign post to get others involved.

Check out our Instagram page for our own New Year, Older Me campaign entries and our re-sharing of other people's entries throughout the month.