Why you should be exfoliating your midlife / mature skin with PHAs

Why you should be exfoliating your midlife / mature skin with PHAs

As people get older and their skin starts changing, there is a tendency these days towards using harsh products that strip skin, but actually the opposite approach should be taken; midlife and mature skin should be nourished, nurtured and treated with care so that it is comfortable, smooth, hydrated and glows with health.

That’s what makes polyhydroxyacid (PHA) exfoliators particularly suitable for ageing and dehydrated skin, as PHAs are a great humectant and help support the collagen matrix. PHAs are a very gentle way to exfoliate the skin; so much so that PHAs can even be used on sensitive skin and are suitable for daily use on all skin types, as they have a larger molecular structure for more gradual, gentle exfoliation.

Our Willowberry PHA Liquid Exfoliator combines next-generation polyhydroxy acids (PHAs) of Gluconolactone and Lactobionic Acid with Pumpkin Enzyme for gentle exfoliation, plus soothing and hydrating ingredients of Aloe Vera, Chamomile Water, Cucumber Fresh Juice Extract, Hyaluronic Acid and an Amino Acid Blend to help soothe, hydrate and protect skin as it exfoliates.

The Evening Standard included our Willowberry PHA Liquid Exfoliator in its 'Best PHA Exfoliators for Sensitive Skin', while Get The Gloss rated it 'Best Exfoliant for Rosacea-Prone Skin'. BUY NOW


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.