Why you need to protect your midlife mature skin from environmental damage

Why you need to protect your midlife / mature skin from environmental damage

Protecting your skin from environmental damage is important for everyone. But it becomes more important than ever as you get older, because skin becomes thinner with age and therefore more vulnerable to external aggressors.

The result of environmental damage can show up on your skin in the form of redness, dryness, flakiness, irritation, inflammation, hyperpigmentation, dullness, discomfort, spots… it’s a long list, so make sure your skincare is up to the job of protecting your skin!

Here are some tips on what to look for:

Antioxidants in skincare are your skin’s best friend, as they fight free radical damage caused by the environment, such as UV rays and pollution. All Willowberry skincare products are loaded with antioxidants for this very reason, to help protect skin.

The importance of cleansing as protection for skin against environmental aggressors cannot be under-estimated. Thoroughly cleansing your face at the end of the day will remove dirt, bacteria and pollution that would otherwise remain on your face, quietly causing damage that is so easily prevented with daily cleansing. For the most thorough cleanse, opt for a cleansing balm; not only will it provide the most effective cleanse, it also has a double-whammy benefit of nourishing the skin while it cleanses.

Essential fatty acids strengthen the skin's barrier function, so consider them your first line of defence for skin – your skin’s shield. By using essential fatty acids in your skincare, you’re helping to stop environmental damage from happening in the first place. Prevention is better than cure!

All Willowberry skincare products are specifically formulated with ingredients high in essential fatty acids to protect skin. In particular we recommend the Willowberry Nutrient Boost Face Oil, which contains super-high levels of chia seed oil, rosehip oil and vitamin E to protect and nourish skin's barrier function for a smoother, more radiant complexion.

Using sun protection daily is essential to protect your skin from UV damage, which can harm skin even on a cloudy day. Opt for a dedicated sun protection product (rather than relying on SPF within your skincare products) used as the last step in your skincare routine. Want to know why your SPF should be separate from your skincare? Read more here.


Willowberry is nutritious natural skincare for grown-ups, for your best skin. 

A favourite with top make-up artists, Willowberry's luxurious award-winning products protect skin’s natural barrier function, to nourish and revive grown-up skin without telling women to be 'anti-ageing'.

As seen in Vogue, Independent, The Telegraph, This Morning and more.